In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.
Designed onboarding flow to funnel users into three paths based on their expertise.
People were joining an extremely complex app. We were losing engagement and experiencing churn due to users not understanding how to use the app. We noticed that customers are often getting overwhelmed due to the amount of different options during the process.
Based on our Churn analytics we were able to measure the rate at which customers quit our site.
We decided to redesign our OnBoarding and establish three different levels for each type of customer.
Data showed that there wasn't much engagement from our users after the trial period was over, and they would often quit or churn. After creating the different levels of knowledge and functionalities, we had to deeply understand how to build the logic tree and the necessary steps to avoid confusion and extra steps. This would help them to be in the right direction when making a decision, and enter into an application that is scaled to their needs.
During ideation, we faced a few challenges. One of them was how to express the right words for users to be able to understand the flow, features and to make sure that the system they choose fits their needs.
We also had to be able to properly understand our users to figure out how to create the logic tree that would guide them in the right direction when they make a decision.
Thanks to this project, we understood the significance of understanding and knowing our customers. This comprehension will always help us to provide the best information in the easiest and practical way to elude confusion during the flow.
I was the sole UX/UI designer for a seven year old company with customers around the world including government, top universities, enterprise and startups. I was responsible for the project, while collaborating with the rest of the team on ideation.
